Online Reputation Monitoring Strategy
Do you monitor your online reputation? Marketing on the Internet today is a double-edged sword. You can gain a lot of new customers online, even engage your current clients via your social media accounts. Marketing on the Internet today is a double-edged sword. You can gain a lot of new customers online, even engage your current clients via your social media accounts.
Nowadays, buyers tend to look for information online before spending hard-earned money for anything. They also trust the recommendations made by their friends and family more than any press release or information page created by the company. This means that a single status message about lousy service in your store will make that user’s friends shun you. A blog post about the uncouth staff you have would be seen by a lot of your potential customers who would then avoid you. A tweet about how you allegedly cheated on a transaction would damage your name forever. Once that it is on the Internet, it is there forever. So this means that you should not just ignore negative publicity.
Don’t let your business suffer from lost sales anymore. Our brand management service will help clean up the negative mentions of your company and provide provides new and advanced strategies on how to effectively guard the reputation of your company.
We provide many different avenues which provide us with a comprehensive strategy:
- Blog posts: We use a variety of high ranking blogs in order to write positive feedback for your company.
- Forum posts and discussions: We use forums in order to create additional posts and to gauge feedback.
- Social media: If required, we would use Facebook and Twitter in order to further increase your brand exposure and make favorable posts rank higher.
- Press Releases: If required, we will use paid press releases to improve your brand quality. Press releases are syndicated many times, which dramatically increases their exposure.
- Social bookmarking: We use a sophisticated scheme of social bookmarking websites in order to quickly promote favorable posts, in order to get them to rank higher.
- Micro sites: If required, we use a list of micro sites, created specially for the purpose of hosting favorable reviews, in order to make them rank higher faster. Most micro-sites are exact match domains.
- SEO and link building: Most of the process revolves around SEO and link building which is the main technique used in order to change the search results in your favor.